Ardbeg Germany
Privacy & Cookies Policy
Privacy policy & cookie policy
Last updated July 2026
We are committed to taking care of your privacy. We
respect your concerns about the protection of your privacy and your personal
data. This Personal Data & Cookies Notice (the "Note") sets out
how we will treat your personal data on the Ardbeg website (hereinafter the
“Site”).
For the purpose of this Note the words “we”/“us”/“our” are in reference to the
data controllers defined below.
AMENDMENTS
We may update this Note from time-to-time by posting a
new version on our website. You should check this page occasionally to ensure
you are informed of such changes. You will be informed of any substantial
changes, either by means of a banner on the Site summarising the main changes
made, or by e-mail.
If you have any questions, you can contact our data
protection officer at the following address:
- by post, to the address: “DPO Moët Hennessy“, 38
rue de Sèvres, 75007 Paris, France; or - by e-mail: contact@moethennessy.com[FG1]
WHAT ARE THE ROLES AND
RESPONSIBILITIES OF OUR COMPANIES WITH REGARD TO THE PROCESSING OF YOUR
PERSONAL DATA?
The processing of personal data made on « www.ardbeg.com[FG2]
» (the “Site”) are operated, as joint data controllers within the meaning of
the applicable personal data regulations (which includes the General Data
Protection Regulation "GDPR" of 27 April 2016), by:
- MacDonald & Muir Limited ("MacDonald
& Muir"), registered in Scotland with company number SC19038 and
whose registered office is at The Cube, 45 Leith Street, Edinburgh, EH1
3AT and its registered VAT number is GB269119536; - Moët Hennessy Deutschland GmbH, registered in
Germany under company number HRB 42106 and whose registered office is
located at Seidlstr. 23, 80335 Munich (“MHDE”); and - Moët Hennessy SAS registered in France with
company number 338 228 414 RCS Paris and whose registered office is at
24-32 rue Jean Goujon, 75 008 Paris.
Unless otherwise indicated, MHDE is solely responsible for the processing
of personal data relating to the handling and management of your Ardbeg product
orders, jointly with MH SAS.
Moreover, and in the cases mentioned below, some of
our partners, such as social networks, may be independent data controllers: we
invite you to consult their Personal Data Charter, for example:
- META (by clicking
on this link) - Google (by clicking
on this link) - Instagram (by clicking
on this link)[FG3]
WHAT DATA DO WE COLLECT?
We collect three types of personal data, and for the
purposes described below in the "For what purposes do we use your data and
on what legal basis" section of this Note.
Data you provide directly to us
Identification data which are your first name, last
name, title, country of residence, date of birth, billing and delivery postal
address, delivery information, e-mail address and telephone number;
Data concerning your purchase history (your order history) and your
preferences and interests;
Data strictly necessary to make a payment, which are your credit card number
and its expiry date;
Personal data that you may voluntarily include in the messages you may send
us.
The data we collect automatically
Connection data, and in particular information
concerning your terminal - computer, tablet or smartphone - with which you
connect, as well as your use of the Site (such as the operating system of
your terminal, the type of browser you use, whether or not you use a proxy,
the location of the terminal deduced from your IP address, the access times,
the pages visited, and the link that enabled you to access our Site). See the Cookies Note below.
The data we collect from third parties
Identification data provided by one of your
contacts:
- You enter into a contest on our Site and wish to invite friends to play as
well: in this context, you undertake to inform these third parties of the
content included in this Note.
- You decide to purchase or send products/tickets to/for someone: We use this
information only to send purchases to that third party and will not send
marketing communications to your contacts unless they opt-in to receive
communications from us.
Social Network Data: This is information provided to us by social networks,
including your use of such networks and your associated advertising
credentials, which you use through our Site. In particular, when you share
your experience of our products and services with other customers, you are
using a social network and communicating information about yourself to that
social network and to us. These communications are governed by the privacy
policies of those social networks to which we invite you to read.
Data communicated by partners: this is information communicated to us by
third party partners with whom you have been in contact and who you have
authorised to share personal data about you with us for the purposes of
commercial prospecting or targeted advertising.
PROTECTION OF UNDERAGED PEOPLE
Access to the Site is governed by the Site's Terms & Conditions and subject to users’ age. Users must be legally
entitled to drink and/or purchase in their place of residence to access the
Site. As such, we do not intentionally collect any personal data from persons
under the legal drinking and/or purchasing age according to the legislation in
force in their place of residence, unless it is legally required or authorized.
You must be of legal drinking and/or purchasing age
according to applicable legislation in your place of residence to make purchase
on the Site and by doing so, you warrant that you are of the required age and
are fully capable of entering into and being legally bound by such
transactions.
However, if you believe that we may process personal
data of persons under the legal drinking and/or purchasing age, please let us
know.
FOR WHAT PURPOSES DO WE USE
YOUR DATA? ON WHAT LEGAL BASIS? AND HOW LONG DO WE KEEP YOUR DATA?
We collect and process your personal data for the
purposes and based on the legal basis listed below.
Your personal data is kept only for as long as is
necessary for the purpose for which it was collected (see table below) unless
you request its deletion or revoke your consent, when the processing is based
on such consent:
Purpose of the processing
Reasons for the processing of your data by our
services (legal basis)
Retention time
Restricting access to the Site and/or to newsletters
to people of legal drinking age.
Legal obligation for us
Retention during the connection to Site
Creation and management of your account online
Your data is processed for the purpose of managing your online account.
Execution of a contract (Terms and Conditions) with
you
Consent when you provide your email address to create an account on our Site
As long as you use your account or order products or
services through your online account or
3 years after your last login to your online account using your login details
Management of e-commerce transactions (including
reservations and purchases of tickets for cellar visits, tastings, …)
Your data is processed for the purpose of:
(i) fulfilling your orders (providing you with the products you have ordered,
processing transactions and billing, including fraud and payment incident
management),
(ii) fighting against fraud in relation with payment
(iii) collection of business statistics in order to monitor our performance
and activity and to perform segmentation for prospecting purposes.
(i) Performance of a contract (Terms and Conditions)
between you and us.
(i) Legal obligation to keep records of a transaction
(ii) Legitimate interest in improving our services and protecting you/us, in
fighting fraud. You have the right at any time to obtain human intervention,
to comment and to challenge the decision by contacting customer services (see
Contact Us).
(iii) Consent
For the completion of your orders: Until the end of
the transaction
For billing data: 10 years after order confirmation
For the duration of the investigation (3 to 6 months) and then for the
duration of the legal proceedings (if any)
Customer and prospect relations management via
social networks
Your data are processed for the following purposes:
(i) moderating our social networking pages; and
(ii) customer relationship management via social networks including our Brand
image
(iii) to show you targeted advertisements and find other people like you on
social networks
(i) and (ii) Legitimate interest (customer and
prospect relationship management and branding)
(iii) Consent
(i) see the privacy information note posted on the
social network
(ii) 3 years from the last interaction you’ve had with us
Alert(s) sending in case of:
return to stock of the product(s) you have selected on the Site
the launch and sale of the product(s) you have selected on the Site.
Consent
Retention until the day the information on the
availability of the product or service is sent or until the reference is
removed from the Site.
Sending of communication about products, services,
offers, promotions, benefits and events and sharing information that may be
of interest to you.
We collect and process your personal data in order to manage and animate our
commercial relationship, to enhance our corporate image and to inform you
about our products and services.
Consent
3 years from your last interaction with a
communication from us.
Personalization of the Site and of advertising
according to your affinities.
We track and analyse your habits, usage and activities on the Site (including
through the combination of your data collected in the context of the Site
with that collected in connection with your purchases on our site) to
personalise our Site, including through the use of technologies that place
cookies on your terminal or in emails we send you.
Consent (to manage your choices see Cookies)
See the Cookies Note.
Competition/contest organisation
(i) We process your data for the purposes of the competition, in particular
for its organisation, for taking into account your participation and for
sending the prizes, if applicable.
(ii) Subject to your consent, we may send you electronic communications
and/or share certain information with our business partners for marketing
purposes.
(i) Performance of a contract for the administration
of the competition.
(ii) Consent to receive commercial prospecting from us and/or our partner(s).
(i) For the duration of the competition and, where
applicable, for the duration necessary to provide the prizes.
(ii) by using the unsubscribe links provided in the newsletters; or 3 years
after your last interaction with an email sent by us.
Site security management
You can generally browse the Site without having to provide us with any
personally identifiable information. However, information about your browsing
is automatically collected (see "Information We Collect
Automatically") to ensure the security of the Site
Legitimate interest in the proper functioning of the
Site, its optimization and security.
Retention of data for the duration of security and
integrity operations, which may vary depending on the operations carried out
(3 to 6 months)
Fight against counterfeiting, and against sales of
products/tickets made in violation of our general conditions
Detect and prevent fraud and counterfeiting
Legitimate interest in fighting counterfeiting and
protecting our distribution network
10 years after your purchase on our Site, or
in the event of suspected fraud, for the duration of the investigation, or
in the event of legal proceedings, for the duration of such proceedings
Consumer surveys
These are satisfaction surveys about our products and services.
Legitimate interest in improving our products and
services
Consent for Internet users in Germany, Italy, Spain and Australia, where
consent is required
Duration of the satisfaction survey and for 3 years
after the survey.
Response to your requests via our forms on the Site
Respond to your questions via the "Contact Us" form or other
similar forms
Depending on the content of the request, legitimate
interest or precontractual measures in responding to requests made to us.
Duration of the processing of your request, then
archiving for 3 years from the resolution of the request
Management of disputes and litigation
Legitimate interest in defending our interests in
court and preparing our defence in litigation.
Duration of the complaint and then conservation
within the limit of the applicable rules on prescription from the date of its
resolution.
And/or, in case of legal action: conservation of data for the duration of the
procedure until the complete execution of the legal decision or the
settlement agreement
Compliance with applicable laws, court orders, other
legal proceedings or the requirements of any authority.
Legal obligation on us
For the period provided for by the applicable law or
the relevant judicial or administrative decision.
When we ask you to provide personal data, we clearly
indicate whether the information is mandatory or optional and the consequences
of your refusal (for example, that we will not be able to process your
request).
For any processing based on our legitimate interest,
we will ensure that we take into account any potential impact that the use of
your data may have on you. If we believe that your interest or fundamental
rights and freedoms outweigh our legitimate interest, then we will not use your
personal data on this basis and will seek your specific consent.
WITH WHOM DO WE SHARE YOUR
PERSONAL DATA?
We share data where necessary.
- With our affiliates in the MOET
HENNESSY group and
with LVMH i) to improve your experience by proposing
relevant content, personalized offers and services as well as customized
marketing communications and ii) to learn about your preferences and
interests and patterns of use of our products and services in order to
improve their visibility, accessibility and performance.
LVMH acts as our data processor, or service provider, and will not use
your data for any purpose other than the one described above. For example,
LVMH will not use your data for its own purposes, will not contact you for
marketing purposes based on the data we provide, and will not share
information about you with Maisons of the LVMH Group to which you are not
a customer and/or to whom you have not given consent.
If you consent we will share the purchases you have made with us during
the last 3 years with LVMH, our parent company, in a pseudonymous way
(which means that your name and your contact details will not be sent to
LVMH). Your purchases will be analyzed and matched with purchases you made
with other Maisons of the LVMH Group where you have given a similar
consent. Each Maison that has your consent will receive back from LVMH
generic information concerning your purchasing habits and preferences. - With services providers to ensure the management
of the Site In the context of the use of the Site, some of your
information is transmitted to our service providers and subcontractors
involved in the management of the Site and organization of visits to the
extent necessary for their intervention.
For example:
- Your connection data and your information when you register on the Site
are hosted by our hosting service provider;
- Your payment details are passed on to our payment service provider and
account-holding banks in order to complete the transactions associated
with your purchases. Information is also transmitted to your bank for the
purpose of securing payments made with a bank card on our Site in
accordance with the PSD2 (European Payment Services Directive); - With partners so that they can send you
personalised offers, only subject to your consent.
Some data is shared, subject to your consent with our business partners,
who may send you information about their products and services. - With our advisors, our service providers in
charge of in debt collection, to enable us to ensure in particular the
collection of our debts, the management of disputes, the prevention of
non-payment and litigation
We may also share data about you with our external counsel in the event of
a dispute (law firm), with third parties, such as debt collection
companies. - With social networks
When you use the social buttons, data relating to your identification is
automatically communicated to these social networks. You also have the
possibility of sharing certain information or content present on our Site
on social networks. This use is governed by the terms of use of the said
social network, which we invite you to consult directly on their site. - With potential buyers of our assets
Data may also be shared with the ultimate or potential purchaser or
recipient of all or part of our business or assets, including in the event
of a sale or reorganisation (in whatever form) - With judicial and administrative authorities
Data may also be shared with any authorities, courts, administrative
bodies or other authorised third parties, where the disclosure of personal
data is required by law, regulation or court order or where such
disclosure is necessary to ensure the protection and defence of our
rights.
HOW DO WE DEAL WITH DATA
TRANSFERS OUTSIDE THE EUROPEAN ECONOMIC AREA?
Given the presence of Moët Hennessy in many countries
around the world, some of your data may be collected, accessed or stored
outside your country of residence.
We may transfer personal data to countries outside the European Economic Area
("EEA"), including to countries which have different data protection
standards to those which apply in the EEA.
In application of art. 46.2(c) of the GDPR, we have put in place European
Commission approved standard contractual clauses to protect this data. You have
a right to ask us for a copy of these clauses (by contacting us as set out
below).
When we transfer your personal data to the U.S., we take appropriate measures
to ensure that personal data is adequately protected in the country of
destination by verifying that the third parties offer appropriate safeguards,
and negotiating for example, standard data protection contractual clauses under
Article 46(2)(c) and (d) GDPR or binding corporate rules under Article 47 GDPR.
WHAT ARE YOUR RIGHTS AND HOW
CAN YOU EXERCISE THEM?
Access and copying
You have a right of access and communication to your
personal data as well as to receive information on the purposes and methods of
processing, the recipients or categories of recipients to whom the data may be
disclosed or who may become aware of them, the storage period or, if this is
not possible, the criteria for determining it
If you have an account on our Site, you can directly
access the data contained in your account online. This access also allows you
to correct, modify or delete certain identification and contact information.
You may, to the extent permitted by law, exercise your
right to portability allowing you to retrieve in an interoperable format the
personal data you have provided to us.
You can contact us at any time on
contactdpo@moethennesy.com
Obtaining the correction of inaccurate personal data
You also have the right to request the correction of
any personal data that is incorrect as well as the restriction of its
processing for the time necessary to correct it. You also have the right,
depending on the nature of the processing, to request that the personal data in
our possession be completed.
You can contact us at any time on
contactdpo@moethennesy.com
Withdrawing your consent to the processing of your
personal data
Where the processing of your personal data is based on
your consent (such as newsletter registration, use of cookies and similar
technologies on this Site), you have the right to withdraw your consent at any
time.
This right can be exercised by changing your options
for commercial prospecting and subscriptions to our newsletters, as well as by
withdrawing your consent to the placement of cookies by following this link.
You can contact us at anytime on
contactdpo@moethennesy.com
Obtaining the deletion of your personal data
You can also request the deletion of your personal
data in the following cases:
- You consider that the processing of your data is
no longer necessary with regard to the services subscribed to or your use
of the Site, or the achievement of the purposes referred to in this Note
or that their retention is contrary to the law; - You have withdrawn your consent to the processing
of your data; - You object to the processing of your personal
data on grounds relating to your personal situation; - You object to the use of your data for commercial
prospecting purposes; - Your data was collected online when you were a
minor.
Alternatively, within the limits of the law, you may
request that the processing of your personal data be restricted.
Please note that notwithstanding the exercise of your
right to erasure or restriction, we may retain some of your personal data where
we are required or permitted to do so by law, where we have a legitimate reason
to do so (for example, to enable us to demonstrate the performance of a
contract), for the exercise or defence of legal claims, or where the exercise
of that right would infringe on your right to freedom of expression and
information.
Your rights regarding automated decisions based
exclusively on automated processing
You have the right at any time to obtain human
intervention, to make comments and to contest the decision by contacting us on
contactdpo@moethennesy.com
Setting general or specific instructions for the retention, deletion and
communication of your personal data after your death
You have the right to define general or specific directives relating to the
retention, the deletion and the communication of your personal data after your
death; these directives are general or specific.
HOW TO CONTACT US?
You have the right to clear, transparent and
understandable information about how we use your personal data and about your
rights.
If you have any questions, you can contact our data
protection officer at the following address:
- By post, to the address: “DPO Moët Hennessy“, 38
rue de Sèvres, 75007 Paris, France; or - By e-mail: contact@moethennessy.com[FG4]
Please note that in order to respond to your request,
we may ask you to provide proof of identity. We may also ask you to provide
additional information or proof of identity.
You also have the right to complain to:
- Commission Nationale de l’Informatique et des
Libertés (CNIL), 3 Place de Fontenoy - TSA 80715 - 75334 PARIS CEDEX 07
about the way we collect and process your Data, or - Another data protection authority. The list of
authorities is available by clicking here[FG5]
UNITED STATES RESIDENTS
If you reside in the United States and have questions
about your data, please refer to our US Privacy Policy.
COOKIES NOTE
Cookies - what are they?
A "cookie" is a piece of information, like a
tag, that is stored on your computer, tablet or phone when you visit a website.
It can help identify your device (like your PC or mobile phone) whenever you
visit that website.
Cookies are used by most major websites including ours. To make the best use of
our Site, on whichever device you use, you'll need to make sure your web
browser is set to accept cookies.
What are cookies used for?
We use cookies and some other data stored on your
device to:
- Give you a better online experience by displaying
a customised editorial content based on what you have previously viewed. - Allow you to set personal preferences (remember
your login detail, choose a country and a language, add items to your
bag). - Protect your security.
- Measure and improve our service.
- Work with partners and measure the audience.
So what information is kept by the cookie?
A cookie will typically hold:
- The name of the website that it has come from.
- How long the cookie will stay on your device.
- A value (usually a randomly generated unique
number).
The cookies we set
We use the following categories of cookies on our
Site:
- Strictly Necessary Cookies (legal basis: our
legitimate interest - art. 6 (1) (f) GDPR): These cookies are essential in
order to enable you to move around the Site and use its features. Without
these cookies, services you have asked for such as remembering your login
details cannot be provided or for cookies allowing the detection and
prevention of fraud. - Performance Cookies (legal basis: your prior
consent - art. 6 (1) (a) GDPR): These cookies collect anonymous
non-directly identifiable information on how people use our Site. The data
stored by these cookies never shows personal details from which your individual
identity can be established. - Functionality Cookies (legal basis: your prior
consent - art. 6 (1) (a) GDPR): These cookies remember choices you make
such as the location you visited our Site from, language and search
parameters such as size, colour or product line. These can then be used to
provide you with an experience more adapted to your selections and to make
the visits more tailored and pleasant. The information these cookies
collect may be non-directly identifiable and they cannot track your
browsing activity on other websites. - Targeting cookies or advertising cookies (legal
basis: your prior consent - art. 6 (1) (a) GDPR): These cookies collect
information about your browsing habits in order to make advertising more
relevant to you and your interests. They are also used to limit the number
of times you see an advert as well as help measuring the effectiveness of
an advertising campaign. The cookies are usually placed by third party
advertising networks. They remember the websites you visited and that
information is shared with other parties such as advertisers. For example,
we use third party companies to provide you with more personalised adverts
when visiting other websites. - Social Media Cookies: These cookies allow you to
share what you’ve been doing on the Site on social media. These cookies
are not within our control. Please refer to the relevant websites
respective privacy policies for how their cookies work.
Cookies that are not exempt from consent are referred
to as "optional cookies".
You can access the list of cookies we use, manage your
consents, and access the list of entities and partners that place cookies on
our Site by clicking on Cookie Settings.
For more information on how our fraud detection and
prevention service provider uses your data, you can view its own privacy &
cookies policy by clicking
here.
How long do cookies stay on my computer?
Session cookies - these cookies only last until you
close your browser. They are not stored on your hard drive. They are usually
used to track the pages that you visit so that information can be customised
for you for that visit.
Persistent cookies - these cookies are stored on your
hard drive until you delete them or they reach their expiry date. These may,
for example, be used to remember your preferences when you use the Site. The
lifespan of such cookies will not exceed thirteen (13) months from date of
consent.
We remind you that, with regard to "optional
cookies", you can change your preferences and withdraw your consent at any
time by clicking here.
What can I do to manage cookies stored on my computer
or phone
You can accept or refuse cookies per categories of
cookies by clicking here.
What happens if I don’t accept cookies?
If you decline cookies, some aspects of the Site may
not work on your computer or mobile phone and you may not be able to access
some areas on the Site.